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We are now strengthening the team with a Field Sales Representative – Fresh Produce, who will be responsible for visiting supermarkets and wholesale clients, ensuring product visibility, negotiating shelf space and in-store promotions, and monitoring product performance at the point of sale.

Key Responsibilities

• Visit supermarkets, wholesalers, and key clients regularly to:
  • Negotiate product space, positioning, and promotional displays;
  • Ensure correct product placement, freshness, and appealing presentation;
  • Monitor stock levels and shelf rotation to avoid shortages or waste;
  • Identify opportunities to boost sales directly at the point of purchase.
• Build and maintain strong relationships with fruit and vegetable department managers and decision-makers.
• Collect market intelligence on competitor activities, pricing, and promotions.
• Support the commercial and logistics teams with accurate demand feedback from stores.
• Report regularly to the Commercial Director on market trends and field performance.

• Proven experience in field sales or key account support within the FMCG or fresh produce sector.
• Existing network with supermarket section managers (fruit & vegetables) and wholesale buyers will be highly valued.
• Strong negotiation and interpersonal skills.
• Hands-on, results-driven, and comfortable working in the field.
• Good problem-solving ability and attention to detail.
• Fluency in English is required.
• Valid driver’s license and willingness to travel frequently.